STAGES IN CONDUCTING A SURVEY

This list is similar to the one in the textbook. You should see that there are added details here. The two lists are complementary


Stage 1: Problem identification and goal setting.

Problem identification

Theory

Review existing data

Formulate research goals and hypotheses

Determine funding range


Stage 2: Select method and sample.

Identification of target population

Identification of sample population

Determine sample size

Determine type of sampling: random or stratified

Determine method of sampling: mail, telephone, or face-to-face


Stage 3: Construct questionnaire. This is “Step One,” “Step Two,” and “Step Three” in the textbook.

1st draft of questionnaire

Review questionnaire

2nd draft of questionnaire

Prepare codebook

Determine method(s) of analysis

Pretest

Conduct mock analysis

            Check for reliability of measures

            Check for validity of measures

Revise codebook

3rd draft of questionnaire

Decide on use of precontact: message

Prepare precontact message

Review and finalize questionnaire and precontact message

If needed, prepare instruction sheet for interviewers


Stage 4: Forecast administration and personnel needs.

Prepare supply list

Determine printing needs and costs

Identify supervision and interviewing staff

If needed:

Locate phone bank facility

Locate facility to train interviewers

Prepare time line schedule for research project

Write formal proposal for the research project (complete summary of stages 1-4)


Stage 5: Prepare for data collection. This is “Step Four” in the textbook

Secure supplies

Have printing completed

If needed,

     Hire interviewers

     Schedule use of facilities

     Train interviewers

     Schedule interviewers

Draw sample

Send precontact message


Stage 6: Collect data.  This is “Step five” from the textbook.

Wave 1 mailing or interview(s)

If needed,

Schedule recontact interviews

Monitor interviews

Wave 2 mailings or interviews for no response/answer

Code questionnaires

"Clean" questionnaires of coding errors


Stage 7: Conduct analysis. This is the first part of “Step Six” from the textbook.

Enter data

"Clean" data of entry errors

Review research goals and hypotheses

Run frequency distributions

Run cross tabulations

Run additional statistical analyses


Stage 8: Interpretation and research report. This is the second  part of “Step Six” from the textbook.

Review research goals and hypotheses

Construct results tables

Write preliminary interpretation of results

Review preliminary interpretation of results

1st draft of written report

Review 1st draft of written report

Final draft of written report


Stage 9: Dissemination of results.

Determine population for dissemination

Write news releases

Prepare oral presentation for client's staff

Prepare oral presentation for special groups

Prepare news conference